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    The work is public. The making is not.

    The work is known.
    The people behind it
    are not.

    AKA builds authority systems for creative companies and brand-side creative leaders whose work is stronger than their market signal.

    Let's Talk

    The work does not speak
    for itself anymore.

    Every agency has a reel. Every category is crowded. Strong work gets buried every day.

    The companies still growing are the ones making sure the right people know the work, name it, and remember it.

    For the people
    behind the work.

    Creative Companies

    For agencies, studios, production companies, and creative businesses that want more inbound, sharper positioning, and better ways to merchandise their work.

    Brand-Side Creative Leaders

    For CMOs, creative leaders, and in-house teams that need more trust, bigger swings, team visibility, and category authority.

    Position.
    Amplify.
    Compound.

    A reputation system, not a campaign. Three stages, built in sequence, until the right people know your name before the pitch.

    01

    Position

    Define the point.

    Name what you stand for. Sharp enough to repeat. Narrow enough to own.

    02

    Amplify

    Turn it into signal.

    Press. Podcasts. Stages. Awards. Juries. Editorial. Put the point where buyers, peers, and search consultants already listen.

    03

    Compound

    Let the system work.

    Turn attention into recruiting, selling, defending, opening doors, and inbound demand.

    Selected Work

    Addition.

    From vendor to peer. Later acquired by R/GA.

    We helped reposition Addition for the rooms they needed to be in, including the One Club AI Exec Summit stage alongside R/GA. R/GA acquired Addition later that year.

    Selected partners

    MediaMonks
    Airbnb
    Diageo
    Saatchi LA
    Framestore
    BlackRock
    Cannes Lions
    SYLVAIN
    TBWA\Neboko
    JKR
    Coinbase
    General Mills
    Jam3
    Rebel
    Monks
    Tool of NA

    We build the authority system
    around the work.

    • 01

      Positioning with a spine

      A point of view sharp enough to repeat and narrow enough to own.

    • 02

      Press with purpose

      Stages, juries, editorial, tier-one features. The rooms where names get passed around.

    • 03

      Thought leadership with blood in it

      Leaders known for something bigger than their title. Writing the industry actually quotes.

    • 04

      Podcasts and social people want

      Content that sounds like a person, not a committee.

    • 05

      Case studies that sell

      The work translated into proof buyers can repeat.

    • 06

      Awards and juries

      Recognition placed where it creates authority, trust, and demand.

    Three founders.
    Decades inside
    the industry.

    AKA is built by people who have seen how creative authority actually travels.

    Kerrie Finch

    Amsterdam

    Built reputation systems around Monks and Airbnb. Deep ties to Cannes Lions, CICLOPE, ADCE, and SXSW.

    Gully Flowers

    San Diego

    Partner at Hustle. 25 years across positioning, press, social, podcasts, and new business.

    Jake Neske

    New York

    Founder of Hustle. Helped scale Monks US, grew Jam3, and works with creative companies with serious industry weight.

    The podcast · 2026 Webby Honoree

    Second Wind podcast

    AKA's public study of the people behind the work.

    The work you already know.
    The people behind it.

    Listen to Second Wind

    On record

    “I'm really proud of the work we've done together because I really do think we've made a significant dent in the industry.”

    Jonathan Mildenhall

    CMO Airbnb · Co-Founder TwentyFirstCenturyBrand

    “Kerrie has helped put SYLVAIN on the map. They understand our business story, have increased our global media presence and established a reputation that feels right. and continues to grow.”

    Alain Sylvain

    Founder, SYLVAIN

    “Working with the team gave us perspective. They held a mirror to us and made us think harder about who we were and how we wanted to show up in the world.”

    Guy Lambert

    Global CEO, JKR

    “The platonic ideal of someone you want fighting your corner. Smart, savvy, strategic and endlessly focused on your success.”

    Wesley ter Haar

    Founder, Monks

    “AKA was really the key to getting the One Show stage which was instrumental in positioning us as peers to R/GA, which led directly to the acquisition.”

    Paul Aaron

    CEO, Addition