Your work is better than your reputation. We fix that.
AKA builds reputation systems for creative companies — agencies, production companies, and the founders who run them. Positioning, thought leadership, earned media, and podcasts that make you the obvious choice before the pitch.
Not a PR firm. Not a marketing agency. A reputation partner built by people who operated inside the industry's biggest growth stories — Monks, Airbnb, Tool of North America, Jam3.
The Reality
The work does not speak for itself anymore.
For a long time, it did.
Great work got noticed. Word spread. Reputation carried.
That world is gone.
Every agency has a reel. Every production company has strong work. Every feed is saturated. Every category is crowded.
Even great work gets buried.
The work still matters. But it cannot be heard on its own.
The companies that grow now don't rely on their work to speak. They make sure it's seen, understood, and remembered.
Maybe it still works for the top 0.01%. For everyone else, it doesn't.
94% of AI citations come from non-paid sources.
Gartner is telling CMOs to double their PR budgets by 2027. You can't buy visibility in this channel. You have to earn it.
Featured Case Study
Addition → One Show → R/GA
Zero stages. One Show. Acquired by R/GA. Seven months.
"AKA was really the key to getting the One Show stage which was instrumental in positioning us as peers to R/GA, which led directly to the acquisition."
— Paul Aaron, CEO @ Addition
What We Do
How we build authority.
How It Works
What this looks like in practice.
01
Position
We define what you stand for and who it's for. A point of view sharp enough to repeat, narrow enough to own.
02
Amplify
Press, podcasts, stages, juries, and editorial. The earned channels that signal authority — and that AI search engines actually cite.
03
Compound
Story engines that keep working. Content systems, executive thought leadership, and a reputation that recruits, sells, and defends itself.
Selected Work
Why It Works
We didn't theorise the flywheel. We operated it.
AKA is built on a simple but hard-won idea: reputation and new business are not separate functions. They are a single system. Most companies try to fix one without understanding the other. We've spent decades proving what happens when you run both at the same time.
Kerrie Finch has built reputations for creative companies and their leaders for decades — from Airbnb and Monks to Framestore, Coinbase, SYLVAIN, and JKR. Jake Neske is one of the industry's most experienced new business operators — Monks US from 50 to 1,000, Jam3 from 8 to 200, Tool of North America through nine Ad Age A-List years. Gully Flowers brings a decade alongside Jake on the outside sales and client side, plus a Clio Award, across brand, agency, and production.
Together they've seen the system work — not once, not at one company, but across decades and dozens of the industry's most ambitious creative companies. AKA is that system.
Decades of experience. One system. Built from the inside.
The Podcast
Second Wind.
The creative leaders you admire — Nick Law, Greg Hahn, Cindy Gallop, Xanthe Wells, Jason Sperling — talking honestly about how they actually built their authority. 33+ episodes. Webby Honoree.
Published in Forbes
"The most formidable agencies don't merely craft remarkable work; they cultivate an identity."
— Gully Flowers, Forbes Agency Council
Read the full piece →Why AKA
Three founders. Decades inside the industry.
- Worked with Airbnb, Monks, Coinbase, Framestore, and more
- Combined experience spans agencies, brands, and festivals worldwide
- Advisors who've been inside the companies they now help
What Our Clients Say
"I'm really proud of the work we've done together because I really do think we've made a significant dent in the industry."
Jonathan Mildenhall
CMO Airbnb · Co-Founder TwentyFirstCenturyBrand
"Kerrie has helped put SYLVAIN on the map. They understand our business story, have increased our global media presence and established a reputation that feels right — and continues to grow."
Alain Sylvain
Founder, SYLVAIN
"Working with the team gave us perspective. They held a mirror to us and made us think harder about who we were and how we wanted to show up in the world."
Guy Lambert
Global CEO, JKR
"The platonic ideal of someone you want fighting your corner. Smart, savvy, strategic and endlessly focused on your success."
Wesley ter Haar
Founder, Monks
"AKA was really the key to getting the One Show stage which was instrumental in positioning us as peers to R/GA, which led directly to the acquisition."
Paul Aaron
CEO, Addition
Let's work together.
Tell us about your company and what you need help with. We'll respond within 24 hours.