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  <!-- Service pages -->
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  <url><loc>https://hey-aka.com/services/reputation-building</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
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  <!-- New service pages -->
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  <!-- Content pages -->
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  <!-- Audience pages -->
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  <!-- Articles -->
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  <url><loc>https://hey-aka.com/ideas/experience-is-the-brand</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/ideas/why-brands-feel-disconnected</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/ideas/the-art-of-crafting-your-creative-agency-reputation</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Case studies -->
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  <url><loc>https://hey-aka.com/work/coinbase</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Podcast episodes -->
  <url><loc>https://hey-aka.com/second-wind/micah-walker-why-caring-too-hard-wins</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/jason-sperling-make-your-own-shot</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
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  <url><loc>https://hey-aka.com/second-wind/david-lee-creativity-is-the-only-job-left</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/gerry-graf-product-ideas-that-sell</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/greg-hahn-mischief-dangerous-ideas</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/nick-law-medium-over-big-idea</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/building-a-reputation-system-that-compounds</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/story-engines-why-content-calendars-are-dead</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/creator-led-growth-for-agency-founders</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/how-podcasts-drive-business-growth</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/the-distribution-problem-in-creative-companies</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/why-agencies-need-positioning-not-portfolios</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://hey-aka.com/second-wind/una-walsh-experience-is-the-brand</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Glossary terms -->
  <url><loc>https://hey-aka.com/glossary/story-engine</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://hey-aka.com/glossary/earned-authority</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
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  <url><loc>https://hey-aka.com/glossary/creator-led-growth</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://hey-aka.com/glossary/executive-content-term</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://hey-aka.com/glossary/reputation-system</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://hey-aka.com/glossary/show-feeds-the-feed</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://hey-aka.com/glossary/content-system</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://hey-aka.com/glossary/distribution-problem</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://hey-aka.com/glossary/founder-led-media</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Tools & discovery -->
  <url><loc>https://hey-aka.com/try-your-luck</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://hey-aka.com/position-generator</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://hey-aka.com/llms.txt</loc><changefreq>monthly</changefreq><priority>0.4</priority></url>
  <url><loc>https://hey-aka.com/llms-full.txt</loc><changefreq>monthly</changefreq><priority>0.4</priority></url>
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