Your work is alive.
It has teeth.
It has sweat on its back.
It has kept people up at night and dragged impossible things into daylight.
And still, the world may pass it by.
AKA builds reputation and new business pipeline for creative agencies, production companies, and brand teams. Positioning, press, thought leadership, and podcasting. Built by people who have lived inside the industry's biggest growth stories: Monks, Airbnb, Tool of North America, Jam3.
The Reality
The work does not speak for itself anymore.
Once, perhaps, it did.
A fine thing would travel by rumor.
A brave idea would find its witnesses.
A great piece of work could walk into a room before you did.
That world has thinned to smoke.
Now every agency has a reel.
Every production company has a miracle on its site.
Every feed is a storm.
Every category is packed with beautiful ghosts.
The tragedy is not that the work is weak. The tragedy is that the work is buried.
The companies that grow now do not rely on the work to speak. They make sure it is seen, understood, and remembered.
94% of AI citations come from non-paid sources.
Gartner is telling CMOs to double their PR budgets by 2027. You cannot buy visibility in this channel. You have to earn it.
Featured Case Study
Addition → One Show → R/GA
Zero stages. One Show. Acquired by R/GA. Seven months.
"AKA was really the key to getting the One Show stage which was instrumental in positioning us as peers to R/GA, which led directly to the acquisition."
. Paul Aaron, CEO @ Addition
What We Do
We build reputation for creative companies.
How It Works
How we work.
01
Listen for the pulse
What do you believe? What have you earned the right to say? What do your best clients already come to you for? We dig until we find the thing you have been circling for years.
02
Sharpen it
A reputation cannot be a fog. It needs a point. A sentence. A flag in the ground. We give the truth language.
03
Carry it outward
Editors. Buyers. Search consultants. Juries. Stages. Podcasts. The rooms where names are passed around like matches in the dark.
Selected Work
Why It Matters
Reputation is not decoration.
It is how strangers decide whether to trust you.
It is how clients explain you when you are not there.
It is how talent chooses where to bring its best years.
It is how the market remembers your shape.
Great work can open the door. But reputation decides whether anyone was waiting on the other side.
Kerrie Finch has shaped reputations for some of the most respected creative companies and leaders in the world. Jake Neske helped scale Monks US from 50 to 1,000 people, Jam3 from 8 to 200, and Tool of North America through nine Ad Age A-List years. Gully Flowers brings a decade beside Jake across growth, clients, positioning, press, social, podcasting, and new business.
Attention flares. Authority stays.
The Podcast
Second Wind.
Where we sit with the people who made the industry strange, sharp, beautiful, and worth fighting for. Nick Law. Greg Hahn. Cindy Gallop. Xanthe Wells. Jason Sperling. Not the conference bio. The human version.
Published in Forbes
"The most formidable agencies don't merely craft remarkable work; they cultivate an identity."
. Gully Flowers, Forbes Agency Council
Read the full piece →Why AKA
Three founders. Decades inside the industry.
- Worked with Airbnb, Monks, Coinbase, Framestore, and more
- Combined experience spans agencies, brands, and festivals worldwide
- Advisors who've been inside the companies they now help
What Our Clients Say
"I'm really proud of the work we've done together because I really do think we've made a significant dent in the industry."
Jonathan Mildenhall
CMO Airbnb · Co-Founder TwentyFirstCenturyBrand
"Kerrie has helped put SYLVAIN on the map. They understand our business story, have increased our global media presence and established a reputation that feels right. and continues to grow."
Alain Sylvain
Founder, SYLVAIN
"Working with the team gave us perspective. They held a mirror to us and made us think harder about who we were and how we wanted to show up in the world."
Guy Lambert
Global CEO, JKR
"The platonic ideal of someone you want fighting your corner. Smart, savvy, strategic and endlessly focused on your success."
Wesley ter Haar
Founder, Monks
"AKA was really the key to getting the One Show stage which was instrumental in positioning us as peers to R/GA, which led directly to the acquisition."
Paul Aaron
CEO, Addition
Let's work together.
Tell us what you are building.
Tell us what the market still gets wrong.
Tell us what you want to be known for.
We will help you find the words. Then we will help the world hear them.