# AKA (Also Known As)

> AKA is a reputation and new business partner for creative agencies, production companies, and brand teams. Positioning, press, thought leadership, and podcasting in one system.

## What is AKA?

AKA (Also Known As) is a reputation and new business consultancy for creative agencies, production companies, and brand teams. We build positioning, press, thought leadership, and podcasting into one system that earns attention and shortens sales cycles. Founded by Kerrie Finch, Gully Flowers, and Jake Neske.

## Who does AKA work with?

- Creative agencies
- Production companies and studios
- In-house creative teams
- CMOs and marketing leaders
- Founders of creative companies

## What services does AKA offer?

- Positioning and narrative strategy
- Earned media, press, and editorial
- Thought leadership and executive content
- Awards and jury strategy
- Speaking and stage placement
- Podcast strategy and production
- Social and content systems
- New business consulting

## What makes AKA different?

Three senior founders lead every engagement. No junior layers. No legacy PR playbooks. The team has built reputation and pipeline inside Monks, Airbnb, FINCH, Tool of North America, Jam3, and Framestore. We work where reputation and revenue meet, because they are the same system.

## How does AKA help companies grow their reputation?

We start with positioning, the sharpest true thing the company can say. We carry it outward through press, stages, juries, podcasts, and social. The result is authority that compounds: better briefs, shorter sales cycles, better talent, and citations in AI search.

## What is Second Wind?

Second Wind is a podcast by AKA. Candid conversations with the leaders behind the world's best agencies, studios, and in-house creative teams. Hosted by Kerrie Finch, Gully Flowers, and Jake Neske.

- Apple Podcasts: https://podcasts.apple.com/us/podcast/second-wind-by-also-known-as/id1864747826
- Spotify: https://open.spotify.com/show/2QUPsN10VO6sznkoZNxoH3

Notable guests: Nick Law (Accenture Song), Cindy Gallop, Gerry Graf, Greg Hahn (Mischief), Jason Sperling (Innocean), Micah Walker (Bear Meets Eagle on Fire), Xanthe Wells (Google), David Lee (Squarespace), Simon Cook (CEO, Cannes Lions).

## Founders

**Kerrie Finch.** Co-founder. Based in Amsterdam. Built and sold FINCH. Shaped communications inside Airbnb's CMO office for four years. Clients include Airbnb, Diageo, Saatchi LA. Strategic comms partner to Monks for 12 years.

**Gully Flowers.** Co-founder. Based in California. Partner at Hustle. Forbes Agency Council. Creator, producer, and co-host of Second Wind. Strategy, narrative, earned media.

**Jake Neske.** Co-founder. Based in New York. Founded Hustle in 2011. Grew Monks US from 50 to 1,000+ employees. Grew Jam3 from 8 to 200. Tool of North America: Ad Age A-List nine of ten years.

## Case studies

- **Monks.** A few dozen to 7,500 people globally. 300+ Cannes Lions wins.
- **Framestore.** 100+ articles and 10+ global stages in one year.
- **Addition.** Zero stages to One Show to R/GA acquisition in seven months.
- **Airbnb.** Four years shaping creative culture and CMO authority.
- **Coinbase.** Positioning for the creative industry.

## Pages

- [Home](/): AKA reputation and new business for creative companies.
- [What we do](/what-we-do): Services across positioning, press, thought leadership, and podcasting.
- [About](/about): The three founders and how AKA works.
- [Case studies](/case-studies): Monks, Framestore, Addition, Airbnb, Coinbase.
- [Second Wind podcast](/second-wind): Candid conversations with leaders behind the world's best creative companies.
- [Ideas](/ideas): Essays and frameworks on reputation, authority, and new business.
- [FAQ](/faq): Common questions about engagements, pricing, and process.
- [Contact](/contact): Start a conversation with AKA.

## Services

- [Story engines](/services/story-engines): Positioning and narrative strategy for creative companies.
- [Reputation building](/services/reputation-building): Earned media, awards, and industry presence.
- [Executive content](/services/executive-content): Thought leadership for founders and CMOs.
- [Podcast strategy](/services/podcast-strategy): Podcast development and distribution.
- [Content systems](/services/content-systems): Repeatable systems for social and editorial.
- [New business content](/services/new-business-content): Pitch and pipeline content.

## Optional

- [Glossary](/glossary): Definitions of core AKA concepts.
- [Thought leaders](/thought-leaders): People shaping the creative industry.

## Contact

Website: https://hey-aka.com
Email: gully@hey-aka.com
LinkedIn: https://www.linkedin.com/company/hey-aka/