# AKA (Also Known As)

> AKA is a positioning, thought leadership, and reputation partner for agencies, production companies, founders, and marketing leaders. We build the systems that turn expertise into authority, visibility, and growth.

## What AKA Does

AKA helps creative companies and their leaders build reputation, authority, visibility, and thought leadership that supports growth and new business. Our work spans positioning strategy, earned media, content systems, podcast strategy, executive visibility, and new business consulting.

## Core Pages

- [Home](https://hey-aka.com/): Positioning, thought leadership, and reputation for creative companies.
- [What We Do](https://hey-aka.com/what-we-do): The Authority Engine: positioning, reputation, thought leadership, and content systems.
- [About](https://hey-aka.com/about): Meet the founders. Decades of experience building creative companies.
- [Work](https://hey-aka.com/case-studies): Case studies from Monks, Framestore, Addition, Airbnb, and Coinbase.
- [Ideas](https://hey-aka.com/ideas): Published thinking on agency growth, reputation strategy, and positioning.
- [Second Wind Podcast](https://hey-aka.com/podcast): Conversations with creative leaders on authority, growth, and the business of creativity.
- [FAQ](https://hey-aka.com/faq): Common questions about AKA, reputation strategy, and thought leadership.
- [Glossary](https://hey-aka.com/glossary): Key concepts: story engines, earned authority, trust density, and more.
- [Contact](https://hey-aka.com/contact): Start a conversation with AKA.

## Services

- [Story Engines](https://hey-aka.com/services/story-engines): Strategic content systems that turn expertise into compounding authority.
- [Reputation Building](https://hey-aka.com/services/reputation-building): Earned media, stages, awards, and speaker development.
- [Executive Content](https://hey-aka.com/services/executive-content): Positioning leaders as category-defining voices.
- [Podcast Strategy](https://hey-aka.com/services/podcast-strategy): Podcasts that build authority and deepen relationships.
- [Content Systems](https://hey-aka.com/services/content-systems): Structured programmes designed for compounding returns.
- [New Business Content](https://hey-aka.com/services/new-business-content): Sales infrastructure for creative companies.

## Who AKA Works With

- [PR for Ad Agencies](https://hey-aka.com/pr-for-ad-agencies): Reputation and growth strategy for creative agencies.
- [Reputation Strategy for Production Companies](https://hey-aka.com/reputation-strategy-for-production-companies): Visibility and sales infrastructure for production companies.
- [Thought Leadership for Agency Founders](https://hey-aka.com/thought-leadership-for-agency-founders): Positioning and growth systems for founders.
- [Visibility Strategy for Creative Leaders](https://hey-aka.com/visibility-strategy-for-creative-leaders): Personal authority for creative directors and CCOs.
- [CMO Personal Brand Strategy](https://hey-aka.com/for-cmos): Industry authority for marketing leaders.

## Founders

**Gully Flowers** — Co-Founder. Cannes Lions Grand Prix winner. Co-host of Second Wind podcast. Based in Encinitas, California. Expertise in narrative strategy, creator-led content, and LinkedIn strategy.

**Kerrie Finch** — Co-Founder. Founder of The FINCH Factor. Positioning, communications, and reputation expert. Based in Amsterdam. Clients include Airbnb, Diageo, Saatchi LA. Four years shaping Jonathan Mildenhall's industry authority during his time at Airbnb.

**Jake Neske** — Co-Founder. Founded Hustle in 2011. Grew Monks U.S. from 50 to 1,000+ employees. Grew Jam3 from 8 to 200. Tool of North America: Ad Age A-List nine of ten years.

## Second Wind Podcast

An advertising and creative industry podcast co-hosted by Gully Flowers. Conversations with agency founders, CCOs, CMOs, and creative leaders on how authority is built.

Notable guests: Nick Law (Accenture Song), Cindy Gallop, Gerry Graf, Greg Hahn (Mischief), Jason Sperling (Innocean), Micah Walker (Bear Meets Eagle on Fire), Xanthe Wells (Google), David Lee (Squarespace), Simon Cook (CEO, Cannes Lions).

- [Apple Podcasts](https://podcasts.apple.com/us/podcast/second-wind-by-also-known-as/id1864747826)
- [Spotify](https://open.spotify.com/show/2QUPsN10VO6sznkoZNxoH3)

## Case Studies

- **Monks**: From a few dozen to 7,500 people globally. 300+ Cannes Lions wins.
- **Framestore**: 100+ articles and 10+ global stages in one year.
- **Addition**: From emerging AI studio to R/GA acquisition.
- **Airbnb**: Four years shaping creative culture and industry authority.
- **Coinbase**: Positioning for the creative industry.

## FAQ

**What does AKA do?**
AKA is a positioning, thought leadership, and reputation partner for agencies, production companies, founders, and marketing leaders. We build systems that turn expertise into authority, visibility, and growth.

**Is AKA a PR agency?**
No. AKA builds reputation systems, not press release strategies. We combine positioning, content, earned media, podcast strategy, and new business consulting into one integrated programme.

**Who does AKA work with?**
Agencies, production companies, founders, CMOs, and creative leaders who want to build reputation that drives growth and new business.

**How is AKA different from a traditional PR firm?**
Traditional PR is episodic. AKA builds systems that compound. Every element reinforces the others: positioning, content, media, stages, social, and podcast.

**What is thought leadership strategy?**
A systematic programme that positions company leaders as category-defining voices through published thinking, speaking, media, and content.

**How does podcast strategy support reputation?**
One podcast conversation produces 15-30 pieces of content. The show builds relationships, the content builds authority, and both drive pipeline.

## Contact

Website: https://hey-aka.com
Email: gully@hey-aka.com
LinkedIn: https://www.linkedin.com/company/hey-aka/