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    AKA · Reputation SystemsFile 001Signal Acquired

    Your work is better

    than your reputation.

    AKA builds reputation systems for creative companies. Positioning, thought leadership, earned media, podcasts, stages, and strategic distribution that make you the obvious choice before the pitch.

    For creative agencies, production companies, in-house teams, and the CMOs leading them.

    See the System →Or see the work

    Who we've sat down with

    The work you already know. The people behind it.

    Listen to Second Wind →

    Built for

    Companies with real substance and too little signal.

    Creative agencies

    Your work wins. The market still treats you like a vendor. We rebuild the story so search consultants, juries, and CMOs know your name before the brief lands.

    For agencies →

    Prodcos

    Your reel is iconic. Your reputation is a whisper. We make the company behind the work as loud as the work itself.

    For prodcos →

    In-house agencies

    Built quietly while the industry applauded elsewhere. We help in-house teams take the room their work has already paid for, and stand alongside the named shops they outwork.

    For in-house teams →

    CMOs & marketing leaders

    Your results are exceptional. Your industry profile is not. We build the speaking, press, and Cannes Lions presence that makes your name move the way your work already does.

    For CMOs →

    The Reality

    The work does not speak for itself anymore.

    Once, a great piece of work could walk into a room before you did.

    That world has thinned to smoke.

    Every agency has a reel.

    Every feed is a storm.

    Every category is packed with beautiful ghosts.

    The work is alive. The burial is the tragedy.

    The companies that grow now carry their work into the room. They make sure it is seen, named, and remembered.

    94% of AI citations come from non-paid sources.

    Gartner is telling CMOs to double their PR budgets by 2027. Visibility here is earned, slowly, in public, by name.

    File · 001The Authority EngineClass: Reputation System

    Position. Amplify. Compound.

    A reputation system, not a campaign. Three stages, running in sequence, building on each other until the right people know your name before the pitch.

    01 / 03stage

    Position

    Define the point.

    Name what you stand for. Sharp enough to repeat. Narrow enough to own. The sentence the industry will use when you are not in the room.

    • →Point of view
    • →Strategic narrative
    • →Category claim
    02 / 03stage

    Amplify

    Turn it into signal.

    Press. Podcasts. Stages. Awards. Juries. Editorial. Place the position where buyers, peers, and search consultants are already listening.

    • →Earned media
    • →Stages and juries
    • →Podcast and long form
    03 / 03stage

    Compound

    Let the system work.

    Run the story engine so reputation keeps recruiting, selling, defending, and opening doors. Authority is what attention turns into when it is paid by the right people, repeatedly.

    • →Talent attraction
    • →Industry influence
    • →Inbound demand
    Operated by AKABuilt inside Monks, Airbnb, Tool, Jam3Open the file →

    Featured Case Study

    Addition → One Show → R/GA

    Zero stages. One Show. Acquired by R/GA. Seven months.

    "AKA was really the key to getting the One Show stage which was instrumental in positioning us as peers to R/GA, which led directly to the acquisition."

    . Paul Aaron, CEO @ Addition
    Read the Story →
    Addition's 7-month journey from zero stages to acquisition by R/GA
    MediaMonks · Airbnb · Diageo · Saatchi LA · Framestore · BlackRock · Cannes Lions · SYLVAIN · TBWA\Neboko · JKR · Coinbase · General Mills · Jam3 · Rebel · Monks · Tool of NA · MediaMonks · Airbnb · Diageo · Saatchi LA · Framestore · BlackRock · Cannes Lions · SYLVAIN · TBWA\Neboko · JKR · Coinbase · General Mills · Jam3 · Rebel · Monks · Tool of NA ·

    What We Do

    We build reputation for creative companies.

    Positioning with a spine

    A point of view sharp enough to repeat. Narrow enough to own.

    Press with purpose

    Stages, juries, editorial, tier-one features. The rooms where names get passed around.

    Thought leadership with blood in it

    Leaders known for something bigger than their title. Writing the industry actually quotes.

    Podcasts and social people actually want

    Content that sounds like a person, not a committee.

    See the full Authority Engine →For agenciesFor prodcosFor in-house teamsFor CMOs

    How It Works

    How we work.

    01

    Listen for the pulse

    What do you believe? What have you earned the right to say? What do your best clients come to you for? We dig until we find the thing you have been circling for years.

    02

    Sharpen it

    Reputation needs a point. A sentence. A flag in the ground. We give the truth language.

    03

    Carry it outward

    Editors. Buyers. Search consultants. Juries. Stages. Podcasts. We place the point of view where the right people will hear it.

    See it applied →The full Authority Engine

    Selected Work

    Monks (Media.Monks)

    From a Few Dozen to 7,500 People Globally

    300+ Cannes Lions wins supported by combined reputation-building

    Framestore

    100+ Articles. 10+ Global Stages. One Year.

    Placed spokespeople on 10+ global stages

    Airbnb

    Four Years Shaping Creative Culture

    Developed narratives around acceptance, inclusion, and creative excellence

    Coinbase

    From First Jury to Global Stages

    First-time jury appointments at NY Festivals and LIA

    View all case studies →

    Why It Matters

    Reputation is structure.

    It is how strangers decide whether to trust you.

    It is how clients explain you when you are not in the room.

    It is how talent chooses where to bring its best years.

    It is how the market remembers your shape.

    Great work opens the door. Reputation decides whether anyone was waiting on the other side.

    Attention flares. Authority stays.

    Read the full story →Common questions about AKAListen to Second Wind

    The Podcast

    Second Wind.

    Where we sit with the people who made the industry strange, sharp, beautiful, and worth fighting for. Nick Law. Greg Hahn. Cindy Gallop. Xanthe Wells. Jason Sperling. Past the conference bio. The human version.

    Browse episodes →About the show

    Published in Forbes

    "The most formidable agencies don't merely craft remarkable work; they cultivate an identity."

    . Gully Flowers, Forbes Agency Council

    Read the full piece →

    Why AKA

    Three founders. Decades inside the industry.

    Kerrie Finch

    Amsterdam

    Gully Flowers

    San Diego

    Jake Neske

    New York

    • Worked with Airbnb, Monks, Coinbase, Framestore, and more
    • Combined experience spans agencies, brands, and festivals worldwide
    • Advisors who've been inside the companies they now help
    Meet the founders →

    What Our Clients Say

    Jonathan Mildenhall
    "I'm really proud of the work we've done together because I really do think we've made a significant dent in the industry."

    Jonathan Mildenhall

    CMO Airbnb · Co-Founder TwentyFirstCenturyBrand

    Alain Sylvain
    "Kerrie has helped put SYLVAIN on the map. They understand our business story, have increased our global media presence and established a reputation that feels right. and continues to grow."

    Alain Sylvain

    Founder, SYLVAIN

    Guy Lambert
    "Working with the team gave us perspective. They held a mirror to us and made us think harder about who we were and how we wanted to show up in the world."

    Guy Lambert

    Global CEO, JKR

    Wesley ter Haar
    "The platonic ideal of someone you want fighting your corner. Smart, savvy, strategic and endlessly focused on your success."

    Wesley ter Haar

    Founder, Monks

    PA
    "AKA was really the key to getting the One Show stage which was instrumental in positioning us as peers to R/GA, which led directly to the acquisition."

    Paul Aaron

    CEO, Addition

    Let's make sure the right people know what you are building.

    Tell us what you are building.

    Tell us what the market still gets wrong.

    Tell us what you want to be known for.

    We will help you find the words. Then we will help the world hear them.